|Wearing my new merino wool Icebreaker shirt|
“Branch Creek is nestled on the west side of the Cardrona Valley, a skiing and snowboarding haven that served as a location for filming of Lord of the Rings: The Fellowship of the Ring.”
Not just marketing, smart marketing. The more the customer reads, the more they are invested in the product. (Of course, it helps to have a great manufacturing story in the first place.) The point is when you’re a brand competing against Gap and Joe Fresh to outfit the yoga or running enthusiast, you need something compelling to get the customer’s attention, because you are likely to lose over price.
Go with what you’re great at, that’s what I say.