I confess, I don’t care about celebrity style. Outside of the major red carpet moments, I generally don’t care what a celebrity is wearing. But I do believe in tastemakers. I listen to restaurant recommendations from my friends who frequently dine out for work and pleasure, for example. Same goes for that girl in yoga with the great nails. Where does she get that killer mani? I need to know.
But tell me what jean shorts Kristen Stewart wore last week? YAWN. So when the celebrity styled BeachMint invited me to test drive a few of their lines now available in Canada, I agreed to set aside my lack of enthusiasm over the celebrity quotient and just think about the fashion.
The BeachMint properties are free to sign up. Each month the sites offer an item based on your personal style. You can choose to buy that month or skip it. According to the site, subscribers pay $30 for pieces that the company says would normally retail for a multiple of that price.
Anyone who knows me knows my love of accessories. (I live by the line from Steel Magnolias, “the only thing that separates us from the animals is our ability to accessorize.”) BeachMint’s first vertical, JewelMint, features curated jewelry from celebrity duo actress Kate Bosworth and her stylist Cher Coulter. My ring, below, was actually five separate rings, or stackables, that could be combined in whatever combination of color I was feeling that day. Unfortunately the woven metal came with harsh edges around the beads and after continually catching it on my clothes – and worse, my skin – I tossed it.
|Jewelmint’s stackable rings didn’t last long|
Next up was ShoeMint by celebrity Rachel Bilson, Nicole Chavez, and Steve Madden. The two-toned sandals were cute, but I couldn’t ignore the visible wear on the (brand new!) straps where they had been buckled prior to meeting me. Their cuteness was quickly downgraded to a cheap, “made in China” vibe. I was torn. Truthfully you can’t see the damage if I’m wearing them. And while they may be from China, they are still cute. And since I have no other cute brown sandals…well, now you see how fashion decisions are often made.
|My Shoemint shoes|
Finally I checked out my StyleMint t-shirt, endorsed by Mary-Kate Olsen and Ashley Olsen. Definitely cute, definitely comfy — frankly it’s hard to go wrong with a t-shirt. And they don’t. But how many t-shirts with budget-friendly prices does a girl need? Wisely, StyleMint now goes beyond basic tees to offer some ready-to-wear items, cashmere options and even sunglasses. It has inspired another celebrity-backed t-shirt start up. The LA-based Teeology.com, from a couple of whiz-bang tech entrepreneurs and Jennifer Lopez launched earlier this month.
Still not sold on the celebrity factor, I do see the appeal of having an item curated for you each month for your taking – or not. Since announcing they ship to Canada, BeachMint has added HomeMint and IntiMint to keep your home style feeling fresh. Let’s hope their quality lives up to the names on the business.
|Mary Kate & Ashley. Or Ashley & Mary Kate. Who knows?|