Toronto Fashion Week – Part Deux

Fashion week isn’t just about what happens on the runways, it’s how we capture and share it. Since the dawn of Twitter, live events are for the audience — whether actually in attendance or not — to offer their play by play. Now with Instagram and Vine, it’s not just about what we say, but how we see it. I saw many use Vine  to record the final walks from designer shows in New York, London and Paris, so I put my own spin on it frequently last week. What else can you say in six seconds?

One of my favorite moments of the week was the Joe Fresh show. If you wouldn’t have guessed in a million years that the fast fashion of Joe Fresh could be heavily influenced by the British impressario Malcolm McLaren, you don’t know Joe Mimran. McLaren and his girlfriend Vivian Westwood were largely responsible for the punk style of youth in the 1970s. Joe went straight to Paris for punk (with a hint of jazz) in the form of a French ingenue, a stylish young thing who, channeling a young Carine Roitfeld, donned mostly black. He brought us art in the form of Ed Ruscha — an artist known for painting words on large canvasses — and his lettered sweaters that wrapped up the collection. And then he brought us the best after party of the week. That’s Joe.

Photo by George Pimentel
Photo by George Pimentel

I skipped out on Friday’s shows due to commitments for Canadian Music Week (why, oh why does everything have to happen at the same time in Toronto?) but not before co-hosting FGI Toronto‘s Speed Networking event with Fashion Takes Action. This is the second season we’ve worked together with IMG to host the event during fashion week. Speed networking matches you up with someone new every two minutes, so if you’re not good at conversation, you will learn quickly!  The event was sold-out, thanks to everyone who came out for it. Check out FGI on Facebook and Twitter for more upcoming events.

Ready, set, go!

Pattern Loving

We’re almost halfway through the week’s entries to the Fashion Finder Blogger contest at Pickering Town Centre. Each day we are posting a finalist; one lucky “stylist in the making” will win. Today’s finalist, Avery, loves stripes and has a good eye for combining patterns — a very hot trend right now. Click here to view Avery’s style video.
 
Currently, on the runways of Toronto Fashion Week, we’re seeing more stripes and patterns for fall 2012…
 
Lundstrom Collection, fall 2012. Photo by George Pimentel.
 
Matis by Lucian Matis, fall 2012. Photo by George Pimentel.
 
Joe Fresh, fall 2012. Photo by George Pimentel.
March Break Fashion Week at Pickering Town Centre continues through Sunday, March 18th. You still have time to enter the contest and a chance to win a $500 gift certificate to PTC, a Blackberry Playbook from Best Buy Mobile and a chance to appear with the F-list at the America’s Next Top Model Live show in May.
 
I’ll be at the mall on Sunday between 12 – 2pm, so come down and let’s talk style!