Mackage x PurseBlog Nomad

Megs Mahoney Dusil and Vladimir Dusil of Purseblog.com

Sarah Jessica Parker’s character on “Sex And The City” once said, “I’m thinking balls are to men, what purses are to women. It’s just a little bag but we’d feel naked in public without it.”  

I say a purse, perhaps more so than anything else in fashion, is all about the details.
 
After last night’s Mackage runway show, the brand hosted a pop-up at the Soho House. It was here I met Megs Mahoney Dusil, co-founder and chief editor of the wickedly popular PurseBlog.com, who worked with Mackage to create the Nomad. 
 
The Nomad is like the Swiss Army knife of purses. It does everything!  Megs wanted a bag that appealed to the busy, modern woman – functional, but works with everything in her closet.
“It’s actually three bags in one – you can carry it all together, or separate the two storage sections to be carried as two small clutches, plus all options allow you to use the shoulder strap if you’d like,” she explains on her site. “The two sections are connected by a cool zipper that adds a nice metallic element, and the black box leather is sturdy and sleek.  We added a special finishing touch with blue edge paint.”
 
This is the first design collaboration for both Mackage and Megs, who had a blast working with Mackage designers Elisa and Eran. I love seeing designers collaborate with bloggers.
 
Ahem, I said, I LOVE seeing designers collaborate with bloggers.
The Nomad retails for $395.00 and is available for pre-order.

Caesarstone & Mackage: Home, Home on the Runway

The tents of World MasterCard Fashion Week have literally just come down and my reviews are in – Toronto’s fashion week sponsorship was happening

See, I’m always a fan of our design talent, but given my profession, I watch the logistics of fashion week with a more discerning eye than others.  That’s why sponsorship always intrigues me. 

IMG now has full-fledged parental control over the event, though they have been steering the sponsorship for a few a seasons now. Many activations took the experiential route to showcase their brand’s message. Target? A sponsored media lounge with power outlets, a lounge and a bar (convenience, style). Ritz-Carlton? Constant refreshments for media and VIPs (exceptional service). 5 gum? Endless packs meant we never once lamented unfresh breath (savior to an awkward situation).

It should surprise no one that home brands like Caesarstone and Korhani have aligned with fashion week. They may cover your floors and counters, but the nascence of these products is just as fashion-y as the shoes you’re wearing. 

Caesarstone’s fashion-y collection

Korhani proves it each fashion week with their popular runway show inspired by real life fashions. And honestly, with rugs priced $100 and less, how is a new throw rug for the fall different from a new fall handbag?

Korhani’s Great Gatsby-inspired collection
Korhani on the World MasterCard Fashion Week runway

Caesarstone also capitalized on fashion’s association with interiors. Beyond appearing as just a  fashion week sponsor this season, the company collaborated their Supernatural line with well-known outerwear label Mackage on a runway show and after party at The Spoke Club. “Trends in interior design are often influenced by fashion,” notes Fernando Mammoliti, CEO of Caesarstone. “We feel that the Mackage runway show will serve as the perfect platform to showcase new and innovative designs from both brands.”

This was a great example of how two brands can align in perfect harmony. The stone was subtly visible as a backdrop to Mackage’s runway show and as accessories adorning the models. Afterwards, at the Spoke, guests were treated to a fashion exhibit where Mackage models and Caesarstone’s Supernatural product were displayed over the club’s three floors. Of course the real fun was discovering what else was hidden on each floor — as after parties go, this one was epic. If the endless martinis and oyster bar didn’t impress, surely the waffle station did.

Subtle sponsorship speaks louder than words
Caesarstone’s runway accessories for Mackage
Caesarstone’s runway accessories for Mackage
Caesarstone product sprinkled throughout the Spoke Club

Shoplisted: Shopgirls

Recently, on one of October’s last balmy Friday afternoons, I took off early for a top-down cruise to Toronto’s west end. I ended up at Shopgirls boutique, and soon discovered the best thing since sliced bread (particularly for a fashion junkie who loves sliced banana bread) — Second Yoga Jean. Think “so comfortable you could do yoga in them” as opposed to “wear these to your next Bikram class.” The label celebrates ten years this fall, how did I NOT own a pair yet? Seriously, my butt has never dug a pair of denim so much. Second’s Yoga Jeans use denim with 92% shape memory, while the industry standard is only 64%. So wear them to work, on a plane, to the movies and out again – these legs will keep their shape.
Shopgirls owner, Michelle Germain, is a huge supporter of Canadian labels and features more than 80 in her boutique. The selection includes accessories (loved the found object jewels by Ashley Winnington-Ball and recycled fur and leather pieces by Rachel F.), knitwear, apparel, outerwear (Stacey Zhang and Mackage) and of course, denim. She is even expanding her offerings to include art and home decor items too. If you’re looking for boring, look elsewhere. Shopgirls’ inventory is full of the interesting, unusual, fun, funky and even avant-garde.

Online Shopping is Fun & Festive


Aria Boutique


Aria Boutique is a happy discovery for any online shopper.

Where else can you find Mackage’s Trixie coat, Fluevog’s Listen Audrey black patent pump or Comrags’ Ripper shirt? Aria Boutique has a sweet selection of Canadian and international labels.

Its CLUB RED membership program is perfect for a frequent online shopper who wants deep discounts and opportunities to win merchandise. For $20 a month a CLUB RED membership makes you eligible for generous giveaways ($1,500 in prizes awarded so far), valuable discounts through its 48 hour sales and invitations to private events only for CLUB RED members.

This holiday season why not treat yourself to a year’s worth of savings? Sign up for a one year subscription and receive an instant $50 gift certificate to use at any time on regular priced items (reducing your cost of membership to $190.00).

Congratulations to @melissabernais from Waterloo, Ontario who won a three month introductory
CLUB RED membership in our “Follow and Retweet to Win” contest on Twitter!

Shut Up and Drive


Audi Downtown Toronto threw a fete Thursday night for the official unveiling of their new “masterpiece showroom” that merges design, architecture and fashion. The suit-filled audience of car lovers likely appreciated partying in one of the largest Audi workshops in the country, but the city’s fashionistas were in full force to scope out Bustle‘s limited edition Audi collection. Guests enjoyed cocktails in the showroom, but the runway show took over the spankin’ new, spotless service bay area. (Photo above: Bustle designers Shawn Hewson, aka Project Runway Canada judge, and Ruth Promislow welcomed the crowd before the show.)

Bustle’s looks bounced between sleek and sexy to prim and proper preppy, but all reflected some model of Audi. The trendy sportswear collection (which included ladies’ clothing, too) was auctioned off at the grand opening event with proceeds going to Sick Kids Hospital. Big applause for the hot rod (and mod) leather jackets…if they play their design cards right, they could give Mackage and Rudsak a run for consumers’ money.