Toronto Fashion Week – Part Deux

Fashion week isn’t just about what happens on the runways, it’s how we capture and share it. Since the dawn of Twitter, live events are for the audience — whether actually in attendance or not — to offer their play by play. Now with Instagram and Vine, it’s not just about what we say, but how we see it. I saw many use Vine  to record the final walks from designer shows in New York, London and Paris, so I put my own spin on it frequently last week. What else can you say in six seconds?

One of my favorite moments of the week was the Joe Fresh show. If you wouldn’t have guessed in a million years that the fast fashion of Joe Fresh could be heavily influenced by the British impressario Malcolm McLaren, you don’t know Joe Mimran. McLaren and his girlfriend Vivian Westwood were largely responsible for the punk style of youth in the 1970s. Joe went straight to Paris for punk (with a hint of jazz) in the form of a French ingenue, a stylish young thing who, channeling a young Carine Roitfeld, donned mostly black. He brought us art in the form of Ed Ruscha — an artist known for painting words on large canvasses — and his lettered sweaters that wrapped up the collection. And then he brought us the best after party of the week. That’s Joe.

Photo by George Pimentel
Photo by George Pimentel

I skipped out on Friday’s shows due to commitments for Canadian Music Week (why, oh why does everything have to happen at the same time in Toronto?) but not before co-hosting FGI Toronto‘s Speed Networking event with Fashion Takes Action. This is the second season we’ve worked together with IMG to host the event during fashion week. Speed networking matches you up with someone new every two minutes, so if you’re not good at conversation, you will learn quickly!  The event was sold-out, thanks to everyone who came out for it. Check out FGI on Facebook and Twitter for more upcoming events.

Ready, set, go!

Caesarstone & Mackage: Home, Home on the Runway

The tents of World MasterCard Fashion Week have literally just come down and my reviews are in – Toronto’s fashion week sponsorship was happening

See, I’m always a fan of our design talent, but given my profession, I watch the logistics of fashion week with a more discerning eye than others.  That’s why sponsorship always intrigues me. 

IMG now has full-fledged parental control over the event, though they have been steering the sponsorship for a few a seasons now. Many activations took the experiential route to showcase their brand’s message. Target? A sponsored media lounge with power outlets, a lounge and a bar (convenience, style). Ritz-Carlton? Constant refreshments for media and VIPs (exceptional service). 5 gum? Endless packs meant we never once lamented unfresh breath (savior to an awkward situation).

It should surprise no one that home brands like Caesarstone and Korhani have aligned with fashion week. They may cover your floors and counters, but the nascence of these products is just as fashion-y as the shoes you’re wearing. 

Caesarstone’s fashion-y collection

Korhani proves it each fashion week with their popular runway show inspired by real life fashions. And honestly, with rugs priced $100 and less, how is a new throw rug for the fall different from a new fall handbag?

Korhani’s Great Gatsby-inspired collection
Korhani on the World MasterCard Fashion Week runway

Caesarstone also capitalized on fashion’s association with interiors. Beyond appearing as just a  fashion week sponsor this season, the company collaborated their Supernatural line with well-known outerwear label Mackage on a runway show and after party at The Spoke Club. “Trends in interior design are often influenced by fashion,” notes Fernando Mammoliti, CEO of Caesarstone. “We feel that the Mackage runway show will serve as the perfect platform to showcase new and innovative designs from both brands.”

This was a great example of how two brands can align in perfect harmony. The stone was subtly visible as a backdrop to Mackage’s runway show and as accessories adorning the models. Afterwards, at the Spoke, guests were treated to a fashion exhibit where Mackage models and Caesarstone’s Supernatural product were displayed over the club’s three floors. Of course the real fun was discovering what else was hidden on each floor — as after parties go, this one was epic. If the endless martinis and oyster bar didn’t impress, surely the waffle station did.

Subtle sponsorship speaks louder than words
Caesarstone’s runway accessories for Mackage
Caesarstone’s runway accessories for Mackage
Caesarstone product sprinkled throughout the Spoke Club