How to Wear a Revolution

FashRev

Face it, fashion isn’t always pretty. The industry has a long list of atrocities to contend with, from the unethical treatment of workers and animals to environmental concerns around industrial waste and sustaining overtaxed resources.

This month marks the two year anniversary of the Rana Plaza factory in Dhaka, Bangladesh collapse where 1,133 workers lost their lives and over 2,500 were injured.  In response to the tragedy, a Fashion Revolution was born. This global, grassroots campaign aims to remind us of the continued social and environmental dangers lurking in our fashion supply chain.

Fashion Revolution wants you to find out who made your clothes — from who spun the threads, to who sewed them together, to who grew the cotton in the first place. On April 24th, you can join the Fashion Revolution by taking a selfie showing your label. You could turn your clothes inside out to make more of a statement.

Tag @fash_rev and the brand on social media and ask #whomademyclothes?

Fashion Rev chain

Making squares for the Fashion Revolution chain

Want to join the revolution close to home? The Toronto-based Fashion Takes Action has been holding sew-ins with Ontario schools to create a literal fabric chain that will later be displayed in events and a possible museum installation. Students have been collecting used clothing and fabric, which they have then cut into squares to sew together and form the chain. The chain of fabric is both symbolic for the supply chain and acts as a petition encouraging transparency in the fashion industry. Swing by the public sew-in this Friday at OCAD’s main lobby (more on the event here) from 10am – 2pm.

Traceable

Emerging Canadian designer Laura Siegel takes on the supply chain issues in TRACEABLE, a new documentary movie airing this Friday at 8 p.m. ET on MTV, Bravo, M3, and E!. The doc connects viewers to the individuals and communities involved in designing and producing garments, illuminating the harsh realities that are woven into the fashion industry. Written, directed, and produced by first-time filmmaker, Ontario’s Jennifer Sharpe, TRACEABLE follows Siegel as she develops her 2013 Fall/Winter collection using ethical and transparent practices.

UNCRATE Africa

Meanwhile some retailers and designers are helping build global communities through fashion. Last year Holt Renfrew unveiled H Project, a shop-in-shop designed to highlight and support different cultures, crafts and artisans from around the world. After a successful debut with UNCRATE India, this month they launched UNCRATE Africa with exclusive collections from over 22 renowned brands, including Dannijo, Stella Jean, FEED Africa, Indego Africa, Me to We, Otago, Kiya Kenya and Chantecaille.

Vancouver-based Obakki is also one of the participating brands. Obakki’s founder Treana Peake is the driving force behind the label and the Obakki Foundation, Obakki’s philanthropic counterpart. The charity focuses on providing clean water and education in Africa. The clothing label absorbs all the administrative fees of the charity, allowing 100% of Obakki Foundation’s public donations to go directly to its charitable initiatives. And Peake’s work with the foundation seems to drive the inspiration behind her Obakki collections.

Obakki-Foundation-Cameroon-700x467

Treane Peake in Cameroon, Africa with her Obakki Foundation

You don’t have to look far to find brands with a sustainable, ethical footprint, but you do have to look. Uniikii, a Canadian-based online retailer, features apparel, accessories and housewares from “partners who are socially conscious, environmentally responsible and dedicated to ethical manufacturing processes.” A pair of handmade felt boots that takes eight days to make? Why not. That’s a much nicer story than your cotton t-shirt using 2,700 litres of water before you even buy it.

Speaking of water, let’s get really real. California’s apparel industry is under a serious threat from the current drought. According to the Wall Street Journal, Southern California produces 75% of the high-end denim in the U.S. that is sold world-wide. Water is a key component in the various steps of the processing and repeated washing with stones, or bleaching and dyeing that create that “distressed” vintage look.

We are on borrowed time on this planet. The choices you make as a consumer have a butterfly effect on the rest of the supply chain. If you’re not yet considering where and how your clothes are made, isn’t it time to start?

Who Makes Your Clothes?

There’s been a revolution bubbling underneath up through fashion week runways and retail announcements. Can you feel it?

It has to do with something we’ve forgotten — that fashion is less about things than it is about ideas. This time last year, more than 1,100 people were killed and over 2,500 injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. And since? What has changed? What have you changed?

Fashion by its very nature requires us to challenge the status quo. The Rana Plaza tragedy was a stark reminder of that. Today’s status quo demands a more empathetic, less materialistic approach to fashion. Period. When did we stop appreciating the creative process? Stop valuing the artistic side of fashion? When did we decide to compromise basic 
human life for something to wear? When did Wall Street start calling the shots on what we buy, when, and for how much?

Forget it – those are complicated questions to which the answer does not matter right now. What does matter is life, liberty and the pursuit of individuality of fashion. This goes for everyone. Those who buy, sell, design and sew the fashions on our backs. The pace of governments and industrial change is slow. But your ability to make a decision is not.


People have literally died for the shirt on your back, and until this story gets as real as a Pharrell video, I say FUCK YOU status quo! There’s no excuse for turning a blind eye. 

Fashion Revolution is an organization with lofty ideas of impacting things like working conditions, environmental impact and fair trade. Join the Fashion Revolution here or on Facebook and Twitter.