Last week, near the opening hours of World MasterCard Fashion Week, about a hundred or so well-heeled guests filed into a Ritz Carlton ballroom for a little star sighting and the first CAFA announcement. CAFA, or Canadian Arts and Fashion Awards, was recently created to recognize and celebrate outstanding achievement and emerging talent in Canadian fashion design. Its lofty goals include helping spur the economic development of the Canadian fashion industry.
That said, there actually is a $10,000 prize for the Emerging Talent Award. It’s the one category eligible to self-nomination and refers to someone with fewer than five years in business. Otherwise it’s mostly bragging rights for winners. Outside of Emerging Talent, the award categories include:
Womenswear Designer of the Year
Menswear Designer of the Year
Accessory Designer of the Year
International Canadian Designer of the Year
Stylist of the Year
Model of the Year
Elisha Cuthbert, Canadian darling and a front-row-at-Toronto-fashion-week kind of celebrity, was there to announce the first-ever CAFA nominees. (As part of the nominating committee, yours truly had a hand in picking them.)
The CAFA website publishes online interviews members of their inaugural jury. ELLE Canada’s Editor-in-Chief Noreen Flanagan is among those industry experts profiled, along with TFI’s Susan Langdon and FLARE Magazine’s Tiyana Grulovic. Check back for new profiles. The awards show takes place February 1, 2014 at the Fairmont Royal York Hotel.
See the CAFA website for ticket information and a full list of nominees.