Doesn’t it seem like every brand is into fashion these days? In fairness ABSOLUT® VODKA has been collaborating with the fashion set since the 1990’s. (Remember the bottles designed by Tom Ford, Versace, Stella McCartney or Gaultier, anyone?)
The 2011 ABSOLUT® MODE EDITION is another redesign of the iconic bottle, reflecting the world of fashion through twelve facets, or “flat faces on geometric shapes” to you. The glass facets are designed to catch reflections of light, and the bottle is wrapped in a midnight blue silk cloth band with text embroidery.
The limited-edition bottle launched last week in Canada with a gala fashion event at Malaparte in the TIFF Bell Lightbox. Fashion Television’s Jeanne Beker curated the one-night only, museum-style exhibit. Guests sipped ABSOLUT cocktails while perusing personal items of clothing and accessories from Canadian style icons including Beker, Suzanne Rogers, Stacey Kimel, Krystyne Griffin, Heather Gotlieb, Mary Symons, FASHION magazine’s Bernadette Morra, FLARE magazine’s Lisa Tant and Don Cherry.
Each garment was accompanied by a personal story from the owner, sharing memories of its origin or an experience wearing the item. One of the more poignant notes came from Stacey Kimel who actually wore her Alexander McQueen outfit to his funeral. After the service Sarah Burton approached her, sharing her own memories of finishing the coat late at night with Lee (McQueen).
|Jeanne Beker’s Andy Warhol soup can evening bag by Phillip Treacy, a gift from the designer|
|Flare magazine editor Lisa Tant’s custom gown by Lida Baday|
|Stacey Kimel’s Alexander McQueen outfit, with card from Lee McQueen’s memorial service|
|Suzanne Rogers’ dress by Mary Katrantzou, Fall 2011|