Friday night capped off Pre-Fashion Week with a short presentation by label JUMA at the Spoke Club. Inspired by their trip to Kenya and Zaire, the sibling designers teamed African-inspired prints with their signature androgynous style. A stunning line of scarves, which previewed on FashionStake.com the same day, hung from the ceiling like tribal birds.
As understated – shy, even – as the designers behind Greta Constantine are in person, these boys know hype. And they know how to keep people wanting more. Between strict instructions that “doors would close at 8pm” and the leaked info about a guest appearance by Coco Rocha it was no wonder the crowds spilled onto the street in a Studio 54-style mad dash to get inside. The collection proved once again that Greta Constantine knows exactly what its customer wants – glamour without the fuss.