Big changes to our bi-annual fashion extravaganza known as L’Oreal Fashion Week. LG Electronics has further solidified their hold in Canada’s fashion scene by taking over the title sponsorship from L’Oreal, who will continue on as a presenting sponsor. Roll your tongue around this one kids, it’s a mouthful: LG Fashion Week presented by L’Oreal Paris. (Free cell phones for all?)
The event, produced by the Fashion Design Council of Canada (FDCC), will celebrate its 20th appearance in Toronto this March with the Fall 2009 shows. Worried that the economic downturn may interfere with our fashion week? Fret not, my friends. It may be a relief to know that the powerhouse IMG has stepped in to exclusively manage the sponsorship and sales for fashion week. IMG Worldwide has already worked magic with fashion around the globe, including New York’s Mercedes-Benz Fashion Week and Australia’s Rosemount Fashion Week. Presumably, this will take a load off the FDCC which can now focus solely on creating and producing an amazing week of shows.
Now, about those free cell phones….