Fashion, Marketing

Hayley Elsaesser X MYNC

Limited edition lipstick in Pep Talk

Limited edition lipstick in Pep Talk

I love when fashion designers stretch their creative wings on other projects. You really get a sense of their full personality. It’s like hearing a singer cover another artist’s song – their song choice alone says so much about them.

Designer Hayley Elsaesser recently joined forces with MYNC Beauty on a special edition lipstick in “Pep Talk” for Toronto Fashion Week, with 100% of proceeds benefiting Dress for Success Toronto. Dress for Success is an organization close to my heart, having fundraised for them in the past. Hayley made time for a quick interview just days before she was scheduled to debut her fall 2015 collection.

F-List: Can you tell me how this arrangement with MYNC came to be?

Nathalie from MYNC asked if I would be interested in a collaboration with them to raise money for Dress for Success Toronto. This is a charity I have always wanted to assist in some way for many years, so I was more than happy to do it! We came together on a new colour ‘Pep Talk’ for which I designed the packaging.

Your spring ’15 collection (and your hair) is wildly fun and colourful. What role does colour play for you as a designer?

For me colour is essential. As a designer my priority is having fun with fashion, so in order to achieve that I use colour and print. I find it very fun experimenting with colours that normally wouldn’t be paired together in prints to create something fresh and bold.

This is why I love the daring pink colour of the ‘Pep Talk’ lip colour. It is also perfect for the warmer weather around the corner. I also loved working with MYNC and especially designing the packaging as I feel makeup brands are more often minimal, sleek rather than fun, which appeals much more to me.

What can we expect from your fall ’15 show?

This will be my most exciting runway show yet, in my mind at least! I have done my first men’s capsule collection that will be showing on the runway at World MasterCard Fashion Week. I think menswear plays it very safe so I’m ready to inject a bit of excitement into the mix.

Hayley Elsaesser appears at World MasterCard Fashion Week on Wednesday, March 25th at 8PM. For more on Hayley visit http://hayleyelsaesser.com.