The clothing and accessories are contemporary labels, the kind you can easily try on over a pair of leggings and a tank, in case Fashion Truck’s one change room is booked. “We sell a lot of LA brands — Olivaceous, De Philo, Everly, Six Crisp Days,” says Emily. You can also find pieces from Alternative Apparel, Free People, Levi’s, Henry and Belle, Chaser and Wildfox. Accessories? No problem. Fashion Truck carries loads – necklaces, scarves, hats, rings, headbands, sunglasses, wallets and clutches. Just don’t expect to find shoes, unless they’re Tkees.
So when you have two brick and mortar shops and an online boutique, why the truck? “Retail is changing and we wanted to lead the way with this new trend. I see this as a great way to test new markets and bring our pieces to new markets.”