Events, Fashion, Marketing

Fifty Shades of Pink

Last week I hit the recently renovated Arcadian Court for a rather unusual lunchtime event, the 9th annual White Cashmere Couture for the Cure show. The event pairs designers up with the task of creating fabulousness out of seemingly endless reams of pink and white bathroom tissue. 

The White Cashmere Collection 2012 stars 15 top Canadian designers who crafted runway gowns and accessories 100% pure, soft and luxurious Cashmere Bathroom Tissue. This year one of my clients, MMCrystal, took part, bringing her Swarovski crystal-magic to a few bathroom tissue accessories. After snacking on pink popcorn in the lobby, we settled into seats laden with pink gift bags. The show opened with a some candy-coloured floss acrobatics. Check out the full Cashmere photo stream here.

MMCrystal boa & Rod Philpott dress
Even the shoes were bathroom tissued!
Michelle Merizzi of MMCrystal with Rod Philpott of Rodney Philpott Designs

The runway show is just one part of the fundraiser in support of The Canadian Breast Cancer Foundation. Check out photos of the Cashmere BT Couture collection at Facebook.com/Cashmere and vote for your favorite design. Cashmere will donate $1 to The Foundation for every vote, up to $10,000, in the winning designer’s name. Plus, voters will be entered in a draw to win one of four $2,500 shopping sprees. Voting is open from September 19 through November 19, 2012.