There is a saying about the seasons in Toronto – there are only two: winter and construction. While we sweat through our season of construction, the Madison Avenue of our fair city – Bloor Street – is awash in never-ending construction fencing that routes pedestrians through a narrow maze of passageways. Not fun, but I can tell you it’s no better on the street. Driving along Bloor, count on back-ups to cost you 50 minutes just to cross five city blocks.
The stores along Bloor suffer dearly for foot traffic, but at least one is making the most of it. Holt Renfrew has cleverly posted signs in the passageways designed to lure in customers.
They sympathize…“Dust damaging your ‘do? Visit Holt’s Salon and Spa today.” They remind…“Construction wreaking havoc on your heels? Visit Holt’s Shoe Department.” They aim to rescue us from all that is ugly on the outside…“It’s messy out but beautiful inside. Come into Holt’s!”
So I did.